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Tint Situation: 1948

October 1948. "Bergdorf Goodman -- Wonsover job for National Lead Company -- 22 transparencies." 4x5 inch Kodachrome transparency by Toni Frissell. View full size.

October 1948. "Bergdorf Goodman -- Wonsover job for National Lead Company -- 22 transparencies." 4x5 inch Kodachrome transparency by Toni Frissell. View full size.

 

On Shorpy:
Today’s Top 5

The gloves are not a distraction, but essential to the story

Hi everybody! Those gloves perched in the pocket of her scarf are obviously cherished by her. Without attempting to name their color, I'll just say I agree with her; they are gorgeous.

In her outstretched hand, at about the same level as the gloves in the composition, she holds a sample of the mix. She is judging whether the mix is successful in matching the color of those gloves so close to her heart. Is it or not? Or is the other one, up at her teeth, a better match or a better color altogether? And this wall is halfway done with one [glove color]. Yikes.

Those three cans at the bottom are telling us that she had him paint that wall first with the blue, second with that icky green, and now this [glove color.]. OMG what, oh what, color is she considering next?

The Lead Family

A Paint Book for Girls and Boys bound with A Booklet for the Grown-ups.

Nice shoes

Who paints wearing wingtips?

"Mm .. a little more sunlight on terracotta?"

Back when I worked in graphic design, the only color choice was from the limited and often butt-ugly Pantone© swatches. Every female client, without exception, would phrase their requirements in poetic terms, regardless. "Sea green, teal with a hint of slate." Male clients? "Red/green/blue/yellow".

This is not a value judgment, but an empirical observation!

Channeling Mr. Blandings

This reminds me of the Myrna Loy paint selection scene in the 1948 movie "Mr. Blandings Builds His Dream House."

In The LEAD

I guess Dutch Boy was both of those back then!

When looking at this picture

I first thought it was a photograph of a Norman Rockwell painting.

Advert

Advertising photos can tell us so much of the time period in which it was taken. Sometimes, rather, what they WANTED us to believe was the norm.

He's giving her

The wonsover

All my sympathies

I have been the man on the ladder.

Weird glove photobomb

So the model's scarf has a pocket? And they've arranged her yellow gloves in the pocket so they're sticking out in a most distracting, awkward way. Come on, BG. But it's a nice outfit otherwise. (Love the colorful "Shorpy")

[The "they" would be Toni Frissell. - Dave]

He's looking sad

He just realized he's ingested lead paint.

To paraphrase Morticia Addams

But Shorpy ... pastels?

I'm also reminded of a former coworker who had long previously worked in a Sears paint department. He said they had a sign posted which read, "We will not custom make a paint color for you without written permission from your wife."

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