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Providence, Rhode Island, circa 1906. "City Hall and Soldiers' and Sailors' Monument." And behind the monument, a billboard bonanza advertising Moxie, Coca-Cola, shoes, gin, ale ... 8x10 inch dry plate glass negative, Detroit Publishing Company. View full size.
I have spent time in the bowels of this place, and it's a great study in 148 years of building mechanical systems. A real-life horror movie set.
Moxie, King Arthur Flour, Coca-Cola ...
5 cents for a Coke would be $1.78 today. It was in a 6.5 ounce bottle then, so the price has gone up a bit. And by 1906, the cocaine in it had been replaced by caffeine.
Whatever happened to Honeysuckle Gin, I wonder? [edit: It's still around, too, as a specialty liquor.]
One of the signs is for King Arthur Flour -- a product I have in my kitchen right now! A regional flour company at the time, they only really went national in this century. The company became employee-owned in 1996, when the previous owners retired.
Coca-Cola at 5 cents in 1906 catches my eye. Apparently a fountain price, but in at least Florida a glass bottle of Coca-Cola was 5 cents until 1959, maybe 1960. Two world wars, the Great Depression, the Korean war, early Cold War -- but the price remained the same. Wow!
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